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Worked solution
Write down what the map scale means
A scale of means cm on the map represents cm in real life. Both lengths must be measured in the same units.
Convert the first map length to a real length in centimetres
Multiply the map length by the scale factor.
Change that to metres
There are cm in a metre, so the plot is m long.
Convert the second map length to a real length in centimetres
The same scale factor applies to every length on the map.
Change that to metres
The plot is m wide in real life.
Note that perimeter is a length, not an area
The fence runs along the edge, so it is a length: scale by , not .
Work out the real perimeter
Perimeter of a rectangle is twice the sum of the two different sides.
Multiply the perimeter by the cost per metre
Each metre of fencing costs £12.
Check with a second, independent method
Second method: find the perimeter on the map first, then scale it once by ; the answer is the same m, because perimeter is one-dimensional.
Check the units
Metres multiplied by pounds per metre gives a cost in pounds.
Check the size of the answer is sensible
A plot two kilometres long needs kilometres of fence, so a bill in the tens of thousands of pounds is expected.
Avoid the usual mistake
The area of the plot is m, but the fence is priced per metre, not per square metre — do not use the area here.
Check the dimension of every quantity used
The perimeter is a length, so it takes only one factor of .
Note the rule this question is testing
A cost per metre must be multiplied by a length, never by an area.
Write down the final answer
The fence costs £78 000.